Up top is the Good Humor Reese's bars from 2011 and below it is the 2023 marketing photo for the "new" Reese's cup. Technically there is one change. While both are 3.3 Fluid ounces, the 2011 version had 280 calories per serving while the 2023 version will have 230 calories.
On the left is the Good Humor Reese's bar circa 2018 and on the right is the marketing photo for the "NEW!" 2023 Reese's bar. It's literally the same ho-hum product. Booooooooo.
Ok, last one. 2022 Klondike Cones! vs 2023 Reeses Cones. Exact same thing.
Uggg.... and I say ugg because Klondike Cones are terrible. Ok, I'll stop with the pictures now. You know the same thing will apply to the Reese's tubs of light ice creams and frozen dairy dessert.
Look, I won't argue that the new branding won't catch peoples' attention, it's just that I am a very literal
person and these marketing antics have always bugged me. Also, long time readers
know that on more than one occasion I have picked on a product that is branded
for the sake of being branded. If you give me a Reese's treat, it better
remind me of Reese's!
Side Note: The press release also mentions Heath "tubs and pints" headed our way.
History Note: Sometimes a co-brand might switch hands. Last year, Dreyer's/Edy's teamed up with Mondelez to launch those Oreo and Chips Ahoy branded treats. This is why Breyer's flavors no longer say Oreo and Chips Ahoy!
Business Note: According to Bloomberg, Unilever is considering selling Klondike and Breyers. I wonder if Good Humor would be included in this as well.
Final Note: all marketing images courtesy of Unilever.
Advertised: As you can see, they both look pretty tasty, though if you were going for authentic strawberry shortcake taste, you'd probably be tempted to go with the Good Humor bars. GH also has the advantage of being on a stick, so you might assume it's a less messy treat.