So, Moose Tracks, what is it exactly? I say "Cherry Garcia" and you say "Ben & Jerry's". I say "Moose Tracks" and you think "tasty", but a brand doesn't necessarily come to mind because it's not a brand, it's more of a recipe shall we say. Any company can contact Denali Flavors and get the recipe and ingredients to make their own branded Moose Tracks, that's why you see it so much. I've seen it from Walgreen's, Hannaford's, Stop & Shop, Stone Ridge (Supervalu), Kemps froyo, and even Turkey Hill in their Stuff'd and Light product lines.
Now, when I say Moose Tracks, I mean more than just peanut butter cups and fudgy swirls, Denali now has over 40 flavors in it's arsenal. It's a nice looking and rather thorough lineup, but since it's a flavor and not a brand, tracking it down isn't always easy.
Two weeks ago, Denali's PR company contacted me and asked if I would post up the news about their photo contest. It's a generous contest where you submitted a shot of moose tracks in whatever setting and in return you can win one of three prizes. The top prize is a year of ice cream (and ofcourse the love and admiration of all your ice cream loving friends). I was happy to share the news, and me being me, I wanted to enter too. So, the big question becomes, where am I going to find all these funky flavors?
Now with several flavors (colors) to choose from, we wound up going with Chocolate Moose Tracks as our brown color. ("Dubba, what are you talking about?" hold tight my friend, we'll get there).
So, now do you see why I was talking about colors? Sure, I had every intention of going with a more typical entry into the moose tracks photo contest. We were going to head to the top of Wachusett Mountain and get some proper scenery behind our big bowl of ice cream, but we got rained out. So, I got creative. I blew up the moose tracks logo, printed it out, made some wax paper templates and started cutting slabs of ice cream carton. Now I actually cut the antlers earlier in the day, so they had a chance to refreeze (that's why they aren't melting like the chocolate is). My critical side says I did a terrible job, but my creative side says at least I gave it a shot. Next time I'll just scale back my project a bit (each antler is a slab of carton, as is the head) --- good thing the contest wasn't in the middle of summer, this would have never worked.
Wait? You want to know how the ice cream was? Well, I can't completely comment on that yet, but I can tell you that I was getting very familiar with the swirls and mix-ins as I carved up my masterpiece. The important thing to take away is that the fudge swirls really are good (and thick), the brownie bites had a good texture, and the peanut butter cups kept disappearing for some strange reason.
I'll chime back in later in the week with a second scoop and another photo or two (maybe even tomorrow), but for now, have a good night! (and go vote!)