The 2018 Breyers 2in1 Lineup
(images courtesy of Breyers website)
I'm not 100% sure what current competing product inspired this, but I do find it amusing. Turkey Hill did the same thing a long time ago with their Dynamic Duos lineup (2009 reviews here & here).
Oreo & Chips Ahoy! -- vanilla Breyers with Oreos,
Reese's Peanut Butter Cups & Reese's Piece's -- peanut butter Breyers with REESE'S Peanut Butter Cups,
SNICKERS & M&M Minis -- caramel Breyers with SNICKERS,
HEATH & Waffle Cone -- vanilla Breyers with HEATH,
Notice none of the description mention "ice cream" so they must still be frozen dairy dessert. I say still because these are basically just shoving two BLASTS flavors together in to one container. The only thing really new here is the mini Reese's Pieces though we haven't seen Chips Ahoy in a blast in a long time.
So, do you like this idea? While the BLASTS idea has always been a good idea (just remember Edy's LOADED), the base ice cream always held it back.
Update Note: Despite Breyers website saying the two flavors are "swirled" together, people who are finding these are showing that it's one flavor on one side and the other flavor on the other side. Dear Breyers, this is why so many of us hate you.
Update Note #2: Many Blasts flavors live on but in new non-blast packaging.