Happy New Year Everybody!
Name: Birthday Blast
Product: Frozen Dairy Dessert
Base Flavor: Cake
Mix-ins: Cake & Sprinkles
X factor? Cake
Size: 1.5 Quarts
So, how's everyone doing today? Hopefully well. I know a lot of people like to celebrate the birth of a new year, so what better way to kick off 2013 then with a birthday cake inspired flavor. Now we'll call this an early arrival for the 2013 season because it's been teased on the Breyer's website for awhile now and has even been spotted in several stores over the last week or so. Now, we just need to set the mood....
We dig into our big bowls of frozen dairy dessert and this flavor is pretty much as expected. It's a strong (but not overpowering) cake flavor with a soft texture. The sprinkles are merely for show and add zero crunch. Now with the cake bits we had a little debate.
So overall it's not a bad addition to the BLASTS lineup, but it's not exactly going to make me a cake flavored convert either. However, I do have a question: why does no one make chocolate birthday cake batter ice cream yet? It's pretty much always vanilla batter flavored with vanilla cake bits? Sure, maybe cold stone could fake something, but none of the main stream brands have tried it (both B&J flourless chocolate cake and Blue Bunny's chocolate cake aren't batter flavored specifically). Curious, I tried a big squirt of Nesquik on my ice cream, mixed it up, it turned brown... but I don't taste the chocolate. Hmmm. I go with a second big squirt and I think I detect a few chocolate undertones, but the flavor is still 90% cake batter. It's amazing how powerful that cake batter flavor can be. Oh well.
Alright, that's that then. Nothing to in depth as this flavor falls into the "descent" category but not in the "best of" anything department. I was going to write a nice long winded post about new year's resolutions and finding inner peace and all the great plans I have for 2013.... but then I got tired, must like I do everyday. What you need to know is the blog isn't going anywhere. If you want in depth, sometimes technical, never biased, sometimes poorly worded, always honest, occasionally funny, always well meaning reviews, then stick with us in 2013. We do our best to keep you in the loop and I know I've said this before, but you are always welcome to comment and email and tweet and facebook and whatever else floats your boat. This is a community and I hope the blog's reviews are always written in a way to help you make a well informed decision and not just make up your mind for you. I could say everything is the best ever and not care about your wallet or your belly, or I can stay right here for another five years and continue to be a voice of reason by letting companies know that we appreciate their effort but that not everything is going to be a winner. It's funny how many times I've said "yeah, I don't see this lasting" and then sure enough, boom, bu-bye. What can I say, it's a special gift, almost a super power really... ok, now I'm just being silly, but you know what I mean. Stick around, get everyone you know to join us, and scoop on my friends.
Verdict? It's a cake flavored frozen dairy dessert, what else can I say?
Buy Again? Nah