I forget how many weeks ago it was, but we spotted the new dream flavors at Shaws. They caught my attention because unlike other Stone Ridge containers, these ones had drawings on them. I picked up one in particular and it's been patiently hiding in the deep freezer until now. It's been on a long list of things I need to try, but I decided to bump it up the list when I received a very cool email from Supervalu's marketing company.
--- start email ---
Last year, SUPERVALU invited its employees from across the company to show their love for the Stone Ridge Creamery brand by submitting their “dream” ice cream flavors. The company received nearly 1,500 submissions from its 160,000 employees.
Three employees (two from Minneapolis and one from Chula Vista, Calif.), won the chance to have their dream flavors added to the Stone Ridge Creamery lineup and their caricatures featured on the carton. They are also receiving free ice cream for a year! This sweepstakes has been SUPERVALU’s way of recognizing and thanking employees for the contributions they made to the brand’s growth.
The new dream flavors, which are now available nationwide at SUPERVALU’s family of grocery stores, are listed below. Full descriptions of each flavor can be found in the press release:
http://www.pitchengine.com/supervalu/cool-prizes-awarded-to-three-supervalu-employees--in-the-stone-ridge-creamery--name-your-dream-flavor-sweepstakes/60869/
Twisted Pretzel
Red Velvet Cake
Italian Kiss
--- end email ---
Talk about a fun idea, and free ice cream for a whole year to boot! I hope the employees enjoyed the contest because I know I certainly would. I love stories like this but it wouldn't be fair to bring it up without actually sampling one of the flavors. Oh which one to try, they all sound unique:
Twisted Pretzel: Chocolate Ice Cream, Pretzels and a Caramel Swirl
Red Velvet Cake: who's description isnt on the container
Italian Kiss: Hazlenut Ice Cream and a Chocolate Swirl
So which one did I pick? Well, ummm, you see.... technically there is a fourth Dream Flavor:
This is Philip's Truffle Shuffle. It's a "Rich Chocolate Ice Cream with Decadent Truffles and a Thick Fudge Swirl". When I bought this, Twisted Pretzel wasn't out yet and so I was having a bear of a time deciding which flavor to go with. So, I made an assumption: I know Phillip is the SRC's ice cream guru, so I went with his flavor. It seemed only fair since he does read the blog (at least he used to, not sure how busy he is these days).