Wednesday, January 31, 2018

Breyers 2in1 coming soon -- BLASTS no more!

[Post Updated] Wow, I've been doing this freezer aisle analysis way too long because I've been thinking for awhile now about how it was time that Breyers BLASTS! disappears and something new and "crazy" comes along. Well, time for Breyers to mix things up a bit.

The 2018 Breyers 2in1 Lineup
(images courtesy of Breyers website)

I'm not 100% sure what current competing product inspired this, but I do find it amusing. Turkey Hill did the same thing a long time ago with their Dynamic Duos lineup (2009 reviews here & here).

Oreo & Chips Ahoy! -- vanilla Breyers with Oreos, swirled together with caramel Breyers and Chips Ahoy! (review coming soon)
Reese's Peanut Butter Cups & Reese's Piece's --  peanut butter Breyers with REESE'S Peanut Butter Cups, swirled together with chocolate Breyers and mini REESE'S PIECES
SNICKERS & M&M Minis -- caramel Breyers with SNICKERS, swirled together with chocolate Breyers and M&M's MINIS
HEATH & Waffle Cone -- vanilla Breyers with HEATH, swirled together with chocolate Breyers and fudge-covered waffle cone pieces

Notice none of the description mention "ice cream" so they must still be frozen dairy dessert. I say still because these are basically just shoving two BLASTS flavors together in to one container. The only thing really new here is the mini Reese's Pieces though we haven't seen Chips Ahoy in a blast in a long time.

So, do you like this idea? While the BLASTS idea has always been a good idea (just remember Edy's LOADED), the base ice cream always held it back. I think this concept might (should) be fun at least to some degree, but it's weird to look back at 20 Blasts reviews and not be strangely sad to see them go. I am hoping that the swirling of the two flavors adds a bit of magic here, but I won't hold my breath.

Update Note: Despite Breyers website saying the two flavors are "swirled" together, people who are finding these are showing that it's one flavor on one side and the other flavor on the other side. Dear Breyers, this is why so many of us hate you.

8 comments:

Nick T said...

They LOOK tasty, but like you said, I'm afraid the frozen dairy dessert will pull them down. The heath and waffle cone one sounds especially fun.

I am a little sad to see the blasts go. The oreo flavor was the very first ice cream I ever purchased on my own, so...nostalgia?

stride4unit E said...

I do not like this idea at all because when you mix two different ice creams together, you normally end up with a less than ideal flavor. For instance, Ben and Jerry's Half Baked ice cream base has a mild chocolate ice cream flavor because the vanilla takes away from the chocolate and lowers the richness down a notch and the vanilla flavor is barely present due to the chocolate and vanilla being mixed together. Breyers would have been smarter to separate the ice creams. I would love to get two different flavors while paying the price for one.

Eric said...

Wow, these at least sound intriguing and I'm looking forward to trying them all. I am going to be sad to see the Blasts! go, even though they aren't necessarily the best quality, because they did offer a nice variety of flavors. Is it possible that some of them stay around? Seems like a lot of freezer space that would need to be filled if they are replacing 20ish flavors with just 4 new ones...

Deb said...

Fun? Most definitely! Good idea? Not as definite...for two main reasons. I don't love swirled flavors because they tend to cancel each other out and end up with a weird/weaker conglomeration of flavor. Also, two bad products (even if fun) put together makes one bad product! So, if it's fdd, then I think it will be a conceptually "more fun" but still bad product! (And, to combine these points, the soft nature of fdd will make it even more likely that the two flavors will run together).

It's too bad that the blasts weren't so good...that chocolate with m and Ms was a disappointment (definitely not a blizzard in the grocery store aisle as I had hoped).

On another note, does anyone recall the "soft serve" breyers from about 10 years ago? I think they were in round tubs...I never tried but was curious and for some reason just remembered them. Not relevant since they are long gone but curious...

Jeremy Scott said...

I don't eat "Frozen Dairy Dessert". They can call it any playful name agreed on, if Ice Cream is missing from that name....I'm out! Breyers has been sheet for a long time.

Anne Sutton said...

I'm personally down on the frozen dairy dessert. I want ice cream. Heck, now I can buy Wal-mart's brand of ice cream for 1.87 a container in an ever burgeoning variety of flavors. And they are pretty good actually! I had a cherry amaretto, that nut (pistachio), and coconut with fudge dipped almonds that were all really good for that price point. I wonder who is making them for wal mart???

Tenko said...

I'd give them a chance. I rarely bought Blasts, so it works out.

Surfer Sandman said...

I would try it once. I love that cookie one. Pour some instant chocolate shell (or reeses shell) and that'll work. ;-)