Other companies have sports teams flavors, why shouldn't Gifford's?
When 2016 started, I made the decision that I would not be coerced into buying overpriced ice cream just because it was new on the shelves. I made a point to cut my blogging budget and I did it. For the most part I would wait until the good stuff was on sale and for the least appetizing flavors I would skip them all together. This is why I only did one Breyers review this year.
Oh look, Edy's redesigned this package... yet again.
In a way I don't want to play the marketing game anymore. Just being new is not enough. Stop throwing things at me for the sake of throwing things at me. Have some meaning behind it. Am I singling out Gifford's with my picture above? Nope. In that particular case I just wasn't able to buy ice cream at that particular moment but in general I have found myself going to the store only to leave empty handed on purpose. I may make myself finish up whatever is in the freezer first and just wait for another day. At other times I just don't want to grab the heavier super premium that's on sale, instead foregoing the cost and calories for something else.
I guess what I am really asking is how do you feel about the current state of the freezer aisle? Do you want more new flavors? Are you sad there aren't enough classic flavors? Are you tired of heavy ice creams? Are you tired of gummy frozen dairy desserts? Are you unwilling to spend vast amounts to ship a high end product to your door? How do you feel about the ice cream scene right now? There are no wrong answers. I look forward to reading your thoughts and comments.