In the brown trunks, we have the original and still beloved Milky Way Bar. Clocking in at 58.1 grams and 270 calories chock full of rich chocolate, creamy caramel, and smooth nougat. This fellow will turn 90 years old next year, yet has outlasted many of his rivals.
In the white trunks, we have the brand new Milky Way Ice Cream Bar. Clocking in at 51 grams and 180 calories of the richest, creamiest chocolate ice cream, smothered in a luscious layer of caramel, and then dipped in a delectable chocolate coating to create "the ultimate chocolate caramel treat" -- wow, this young punk sure is full of himself.
Round 1 : Packaging & Initial Impressions
HA! They are almost the same size, how funny is that?
This round is a draw for me!
Round 2: Closer Inspection
I'll call this round a draw since they both continue to do well.
Round 3: Taste
Let me start by saying that I've had the new milky way ice cream bar twice now and enjoyed it both times. If you love the build of an ice cream Snickers bar, but aren't a huge peanut fan, then this will be a win for you. It's got a similar dainty shell to the Snickers, but now you've got a nice strong caramel vibe, and well, it's ice cream! There's no cheap gumminess or nasty artificial flavors ruining this. It's just a nice homage to the original.
Does it taste exactly like the original? Of course not. The original has a thick soft chocolate shell and a marshmallowy nougat core. This gives a big, three part flavor that we are all familiar with. The ice cream bar is a little less complex and the caramel takes the flavor spot light. The original is more distinct, but me being me, I'm digging the cold vibe of the ice cream version.
And it's over!
My belly is full but it looks like the judges can't come to a decision. Both treats make me happy. The original is more portable, but the ice cream bar is good (especially if you don't let it melt while taking pictures). You win either way on this one, and that's a good thing.
Verdict? Nice job Mars.
Buy Again? Yup!
Final note: It dawned on me after the fight that I could have frozen the Milky Way before this competition, so I threw a chunk in the freezer. An hour later, I remembered why freezing Milky Ways isn't really a good idea.
Serving Size 1 bar (51g)
Servings Per Container 6
Amount Per Serving
from Fat 80
% Daily Value*
Total Fat 9g
- Sat Fat 7g
- Trans Fat 0g
Total Carbohydrate 23g
- Dietary Fiber 0g
- Sugars 19g
Vitamin A 2%
Vitamin C *
KUNAL NAYYAR KICKS-OFF MILKY WAY® ICE CREAM TRUCK TOUR
‘The Big Bang Theory’ Actor Visits California Science Center with
MILKY WAY® Chocolate Ice Cream Bars
MILKY WAY® Chocolate Ice Cream Bars
To celebrate the launch of the new MILKY WAY® Chocolate Ice Cream Bar, “The Big Bang Theory” actor Kunal Nayyar is partnering with the MILKY WAY® brand to kick-off the summer tour of the special-edition MILKY WAY® Chocolate Ice Cream truck!
Throughout the month of June, the brand is hitting the road with a fully decked-out MILKY WAY® Chocolate Ice Cream Truck. Nayyar will help the ice cream truck kick off its tour with a “bang” on Friday, June 8 at the California Science Center in Los Angeles.
Consumers who visit the ice cream truck will be treated to a free sample of the new creamy MILKY WAY® Chocolate Ice Cream bar – a cool treat on any summer day – as well as other fun and “out-of-this-world” activities.
Additional stops on the tour will include other “out-of-this-world” locations such as the Houston Space Center on June 18 and the Chicago Adler Planetarium on June 22. For a full list of stops including dates and times, visit Facebook.com/MilkyWay.