The going theory was that it pretty much tasted like an orange creamscicle, but now that my tastes have matured I'd say it's more orange than cream. Well, either I changed or maybe they've tweaked the formula over the years. It's definitely got more of an orange bite to it so I wound up taking things pretty slow. It's respectable, but it just doesn't satisfy my sweet tooth like the strawberry.
For the record, I begin everyday with a glass of Tropicana Orange Juice (no pulp, extra calcium). In fact, I get kinda cranky if I don't get my morning OJ. That said, I don't know if I could actually start my day with an orange coollatta (says the man who eats ice cream on the way to work).
2013 Update #1: Not sure when it happened, but this is now just the Orange Coolatta
2013 Update #2 (end of April): This is now just the Minute Maid Orange Coolatta