Various news sources are spinning the news different ways. One side is spinning it because Ben & Jerry's is too progressive, and another take is that Americans are eating less ice cream, but I think the most common answer is that it's all about profit, and the ice cream business just doesn't have that big a profit margin, despite how much air and lower quality ingredients that they might spin in to our favorite treat.
Does anyone remember some new stories from a few years ago that mentioned Unilever might spin off the weaker ice cream brands like Breyers, Good Humor, and Klondike? I can't seem to find those articles now.... wait, here is one article at least! There were rumors that they were contemplating selling off about a third of the business back in late 2022.
Could this spin off lead to a revitalization of any of these brands? Maybe. I won't hold my breath, but I can hope. I definitely feel like some of these brands have been unusually quite recently compared to their non-Unilever competition, and technically this could explain why.
If you have any thoughts, leave them in the comments below.
I saw that too Dubba. I'm in the "this is good news" camp. The bigger the business, the worse it is for consumers.
ReplyDeleteWhen I saw the article I wanted to tag you. I too have hope this can help revitalize the industry. You know what they sat, too many cooks in the kitchen...
ReplyDeletenow if only Nestle would also spin off Edy's / Dreyer's. They've run those brands into ground as well.
ReplyDeletethey have already spun off. sold majority ownership to froneri a few years ago
DeleteHere's the official announcement :https://www.nestle.com/media/pressreleases/allpressreleases/nestle-strategic-move-create-global-leader-ice-cream
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