Thursday, April 7, 2016

Magnum Double Chocolate Vanilla Ice Cream Bar

[New for 2016] As far as I know so far, there are two new double shelled magnum bars out this year, as well as changing Magnum Gold?! to "Sea Salt Caramel". I'm also wondering if their infinity lineup is going to fade away. Do you approve of these changes? Have you tried the double raspberry yet? I love the double shell concept but it will basically make up half of their U.S. lineup (keeping in mind that even the original vanilla bean bar is now discontinued). I find this an interesting strategy to take. I guess we'll see how it plays out.

Magnum Double Chocolate Vanilla Ice Cream Bar
vanilla bean ice cream dipped in a chocolatey coating,
chocolatey sauce and milk chocolate

new treat in the new 3.04 fl oz form factor (instead of 3.38)

Now I already cheated and had my first bar on the way to work a few weeks back. It was fine and I managed not to make a mess, but I'm not sure there was a wow factor. It's not like you will probably taste the vanilla bean under all the chocolate, but as my daughter pointed out, the vanilla does seem to tame the mass amount of chocolate here.

On Second Scoop: I think this is one of those treats that kind of overwhelms you at first, but if you slow down and try to savor it, you'll be ok. There's just a whole lot of chocolate here and it takes a little while to get use to. It's not dark or dry which is good, but it's pretty potent and not necessarily something I would gravitate towards. 

You know what's funny? I was so stoked when the original double chocolate bar came out so it's kind of funny that I am not locking in to this one. I may be older and wiser (and crankier) but I still love chocolate as much as I used to. I should compare the ingredients on this to the double chocolate just to see if they lost some magic along the way. Do you still feel the magic when you have a Magnum bar? Or does the quality seem to be slipping a bit?

Verdict?  quite chocolatey
Buy Again?  honestly, I don't know


Jennie said...

Says made with belgian chocolate on the box in the picture you posted, you said they removed it?

Dubba Scoops said...

....and I'm an idiot. Can I blame the fact that I wrote that part while I had a fever the other day? I was trying to point out that they removed it from the description, but I totally spaced on the big "Made with Belgian Chocolate" circular stamp still on the front. Thank you for the reminder.

P.S. just realized that only the Target exclusive infinity bar had the "made with Belgian chocolate" stamp on it.