Sunday, June 21, 2015

BLVD Cheesecake Brownie Ice Cream

[New for 2015] I headed over to Whole Foods with just two thoughts on my mind. One, don't forget to get my son's vitamins and two, grab one of the new three twins flavors.... but then something caught my eye. BLVD tasty ice cream. If it looks like a pint of High Road craft ice cream, it's because that's who's made it. It's suppose to be a whole foods exclusive, it's $5.49 a pint, and man, I'm having trouble resisting the urge to buy...

BLVD Cheesecake Brownie Ice Cream
fudge brownies in cream cheese ice cream

That's unexpectedly beige. It's a very light beige and basically looks like coffee ice cream.

I take my first bite and I'm all like "hmmm". I take my second bite, and yeah, I like this one. It's cheezy, but not too cheezy. It's a very sweet cheese flavor and it works really nice.

I take several more bites and still no brownies, but I'm really enjoying the base here. I don't mean this as an insult, but it's almost like a cheesy frosty. It's really smooth, easy scooping, pleasantly melting, and I'm definitely enjoying every bite.

Come here brownie brownie brownie. Where are youuuuuuu? I'm enjoying this but I was promised brownies. I'm guessing they would play great off the base... they sank to the bottom, right?

Ok, in the freezer it goes. This is a fine ice cream, the sweetness and the smoothness come together very well, but it would be nice to see a brownie. I'm at least 25% in to this pint and there's no sign of them.

Yeah, I'll probably be back for another serving in an hour or two......

Nick's Note: I bought this a month ago and wasn't impressed at all. I kept pushing off posting a review because of how meh it was. The base is okay and pleasantly cheesy. However, I had zero brownies like Dubba in my entire pint. There were specs here and there but nothing even close to resembling a brownie chunk. I thought I got a bum pint but apparently that was not the case. I had high hopes trying something with High Road Craft's name on it but this was just a major let down. The chances of me trying another pint from this brand is beyond slim. ‎

On Second Scoop:  With the revelation that Nick and others have bought BLVD pints basically devoid of mix-ins, I was pretty disappointed, but maybe my pint will be different....  yeah, no, no different. There wasn't a single brownie chunk in my pint. Not one. How does a company get away with this? Such a waste of a perfectly good base.

Verdict?  B.Y.O.B. (bring your own brownies)
Buy Again?  waiting for the kinks to be worked out

*possible cross contamination warning
**notice the promise of brownie chunks

14 comments:

stride4unit E said...

One of my favorite ice creams is B&J's cheesecake brownie ice cream. I would love to see cheesecake flavored ice creams make a come back.

Alek Roz said...

It seems that they missed the point of brownies! Maybe it is in the base not in a mix-in. If I got like that I would be pissed off. I demand chunks of mix-ins.

ibagoalie said...

I got the salted caramel flavor and I am 99% sure I did not get it at Whole Foods, but Marianos. It was ok, wouldnt buy again.

Dubba Scoops said...

@stride: sometimes store brands make them as well (like stone ridge creamery has a few different ones)

@Alek: check the image at the bottom of the review, the pint specifically promises chunks

@ibagoalie: not sure, Whole Foods claims it's an exclusive http://media.wholefoodsmarket.com/spotlight/only-at-whole-foods-market-blvd-tasty-ice-cream

2c5751ca-f142-11e4-8c2c-73a49f720d67 said...

Speaking of quarts, has anyone tried Yuengling flavors? Popcorn Caramel? Rootbeer Float? Chocolate Marshmallow? Orange Cream? (That one sounds like it would be right up my alley)

Dubba Scoops said...

soon.... hopefully soon!

Anonymous said...

That's quite a let down; especially at that price range.

I am also looking forward to any reviews of Yuengling as my local market carries that and not much else.

Heard that B&J's is coming out with a dairy free line in the future. Dubba, I thought of you because I remember that your little boy has an allergy but couldn't remember if it was dairy or wheat. Hope he gets to enjoy treats in some form!

Dubba Scoops said...

@Anon: yuenglings very soon, maybe this week or next? I'm thinking B&J is going nut based though for their dairy-free line up (my son sticks with rice milk ice cream at the moment)

Alek Roz said...

Are you planning to re-review the Blvd ice cream? See if it is same thing again with the lack of brownies.

Dubba Scoops said...

@Alek: i had no brownies, nick had no brownies, and several others had no brownies. Not sure there's a rush at $5.49 a pint. We'll go back, but not anytime soon. BLVD is welcome to send samples to prove otherwise.

Zack said...

I am just now finishing a pint of the BLVD "Banana Split" ice cream, which promises "chocolate chunks, candied peanuts, and strawberry jam". The container, which wasn't even quite full when I opened it, contained approximately five chewy peanuts and ZERO chocolate chunks. I suppose I can taste the strawberry jam in the ice cream, but it was almost uniformly beige much like the one you tried. Texture was pleasantly creamy (where it wasn't freezer damaged; thanks, Whole Foods) but the ice cream in the container is not the one described on the package. Glad this was on sale for $3.50; I'm not buying it again.

LilyAshlyn said...

I got the banana split and it actually had TOO much stuff in it. Like 5 peanuts and 2 chocolates in every bite. There's barely any ice cream it's just mostly add ins! The other thing I noticed is that it does not taste like banana at all...not even a tiny bit. And believe me I can taste even the tiniest hint of specific flavor since I am quite a food lover myself. There also was hardly any strawberry jam. On the other hand, their vanilla ice cream is to die for!! And I do not generally fancy vanilla ice cream!!! I hope they can get this issue sorted out as it sounds like they are having quite the inconsistency in their ice cream!

clancy said...

the nice texture is due to the addition of guar gum, locust bean and xanthin gum. The dulce de leche said it had caramel in it and i could detect a small ribbon but I think they are more about the mouth feel and cream purity than chunks and swirls

Dubba Scoops said...

@clancy: that's fine, but you can't say something has brownies and then not provide brownies. It's like buying a fresh gallon of milk that's only half full.