Not sure exactly when this flavor came out, but I'm thinking that it debuted as a limited edition flavor in 2018. By 2021 it was a full time flavor sporting the current packaging you see below.
Hudsonville Brownie Batter Cookie Dough Ice Cream
brownie batter ice cream loaded with brownie and cookie dough pieces
I still love the seal on these containers
But this is way better! I bet your eyes are jumping to all the brownie bitlets but look closely. Yeah, there are cookie dough bitlets everywhere too.
...and now you are thinking, what is a bitlet? Sorry, I can't help myself. The brownie and cookie dough bits are tiny. Like too tiny. AKA smaller than a pea. Sure, they are super plentiful, but they are also kind of weird to eat. To be honest, they bug me. I think it's the brownie bits in particular because they are just a bit too dense and just feel weird while chewing them.
Speaking of weird, the batter flavor definitely takes a bit of getting used to. It's not terrible, but it's takes a little while to start forgetting about it.
Overall flavor profile is chocolate because I didn't pick up any flavoring from the cookie dough.
I guess I'm not really digging this flavor. It's not bad, but like the malt ball flavor, it's almost too busy. I mean, well, it is definitely too busy. I want to applaud them for not skimping on mix-ins, but if these are the mix-ins these use, should I really applaud them?
On Second Scoop: I think I like this ice cream.... pretty sure? more or less sure? I really don't get the teeny tiny brownie bits and cookie dough chunks. The experience of chewing them is just a little too jarring for my liking. I'm happy to continue trying other flavors, but I think I'm good with this one for now.
Verdict? too busy
Buy Again? nah
Buy Again? nah