Now there are two ways for something to get on the blog. One, I go out and get it. Of the over 700 reviews on this blog, the majority of the products are purchased with my own money. The other way is when we receive ice cream samples or coupons in the mail. Sometimes companies may not be local, or maybe the product hasn't even hit store shelves yet. Nothing puts a smile on my face like when a big styrofoam box arrives filled with goodies and dry ice. (note: products are allowed to rest in the chest freezer before consumption)
Getting your stuff on the blog
If you've got a new product that you want to share with over 20,000 hungry readers a month, send me an email at onsecondscoop at gmail dot com. I know that's not a million visits a month, but keep in mind that these are the most passionate ice cream fans, the kind that try a new product and then tell all their friends to try it. All the major ice cream companies have taken advantage of this fact at one point or another, and so I encourage you to do the same.
What you get in the review
Pictures, lots and lots of pictures. I'm no photo buff, but I do manage to take clear pictures in decent lighting. From there, I will build a review in two parts. It all begins with the "first scoop". This is when I first pick up a treat. I may comment on packaging, initial impressions, and then I will take my first sampling. My "secret" is to then wait a day or two and go back for the infamous "second scoop". I may have set my expectations too high or too low the first time, or maybe the mood wasn't quite right. Whatever it is, I will do a second analysis of the treat. Now I know most blogs will combine the entire experience into one review, but I try to elaborate on the whole experience so as to give a complete and less biased interpretation of the treat. My goal is not to tell my readers how to feel about a treat. Instead, I want to give the reader enough information that they can go off and form their own opinion.
For full disclosure, I want to admit that I have no culinary credentials. In fact, my only food industry experience is flippin' burgers. I grew up when grocery stores carried vanilla, chocolate, strawberry and not much else. If you wanted something "crazy", you had to go to a convience store and pick up some cookies 'n cream. I've eaten alot of ice cream since then. I still remember broadening my horizons with Black Raspberry and Rocky Road from Friendlys. In college, it was all about Brigham's and Ben & Jerry's, and so on and so forth. I adore ice cream and I will do my best to review your product honestly. I understand that a low fat froyo can not be compared to a super premium ice cream. I also get the whole price to taste ratio. It all comes into play here.
So, if you are interested in a family friendly review of your latest treat, let me know at onsecondscoop at gmail dot com. I can't guarantee a positive review, but it will be honest and complete. My goal is not to lie and be overly positive so you send me more samples, it's all about analyzing how your product fits into this wonderful freezer aisle of ours.