Maybe a better question is, do you still feel the same way about Breyers, Edys, Friendlys, Turkey Hill, Perrys, Blue Bunny and all the rest? I've been struggling to find a good way to ask this question as the year comes to a close. I just can't help but feel that those of us who search the freezer aisle for a good mainstream ice cream are running out of options.
I don't always want something super dense and calorie filled like B&J and H-D, nor do I want to settle for something cheap and unrewarding like a store brand. I don't want to spend ten to twenty dollars on a pint of ice cream that I have to have shipped to me no matter how amazing it might be. I just want to walk down the aisle and pick something that fits my mood at that exact moment. It shouldn't be that hard to find a mainstream cookie dough with enough flavor and dough bits. It shouldn't be that hard to find a cookies & cream flavor that isn't gummy or weak. Why can't I find a strong fruit flavor with real bits that doesn't blow up my food budget or leave an artificial taste?
Yes, I'm being bitter and cranky but I worry about what the future holds. I've said it several times now that Turkey Hill all natural ice cream is my only real refuge in the mainstream space. Even the regular Turkey Hill flavors just aren't as good as they use to be, but they haven't fallen nearly as far as say Friendlys or Breyers. (just to clarify, Turkey Hill's regular line up is my current go to mainstream brand that I bring home for family consumption, I only buy the other brands if the TH selection is too limited).
I guess I just don't understand why we're losing the war here. There are so many options in the freezer aisle yet I struggle to bring home regular flavors to my family. This just seems so wrong. Has cost cutting killed mainstream ice cream? Is it possible to still deliver a good product at the price consumers expect? To be clear, I'm not saying you can't like these products. Instead, I'm just asking you if the changes we have been seeing bother you as much as it bothers me. I know, I'm probably overthinking this and hopefully this doesn't come off like a jerk post. I'm just worried about the industry. If I started an ice cream company, I'd want to serve the regular family that buys regular ice cream. The fancy stuff is fun, but why can't that big carton of mainstream frozen stuff bring the same amount of joy as it did when I was a kid?
Please let me know what you think. Have a good weekend everyone.