Wednesday, February 4, 2015

Edy's / Dreyer's Rolling Out Frozen Custard

[New for early 2015] So a few days ago, I was sent a tweet telling me that Edy's (Dreyer's) website has been updated with a new product line: FROZEN CUSTARD! As Edy's steps further away from the disaster that is frozen dairy dessert, they surprise us with six fun sounding flavors:

And look, it's already in the freezer section! (photo sent in by Ayumi)

Besides old fashion vanilla (my review here), salted caramel pretzel (my review here), and peanut butter pie (Nick's review here) in the picture above, we will also see snickerdoodle (my review here), chocolate malt (my review here), and mint cookies n' cream (my review here). [I found an unlisted seventh flavor at walmart: strawberry shortcake! (my review here)].

Nutrition facts range from 200-250 calories per serving and the container size is just one quart, so I expect a pretty respectable product inside. Even the ingredient lists seem fairly short (well, besides a reliance on four different gums). We'll definitely be reviewing these as they become available this month.


Now these aren't on the website yet, but Ayumi also found new Outshine Simply Yogurt Bars in Mango, Peach, and Strawberry (and Blueberry). My gut tells me it's trying to compete with Fruttare (despite being froyo vs milk), though I guess it could be competing with Yoplait as well. I'm not a huge fan of ultra thick bars (like they appear on the box), but I'll definitely try at least the strawberry.

Thanks to Ayumi for the pictures. If you spot something new, be sure to let us know through email, twitter, facebook, etc.

13 comments:

Danielle said...

I also hope one day Edy's will no longer suck, and the custard idea is such a novel one! I can def get behind peanut butter pie and the pretzel flavor!

Ayumi said...

yey! Thank you for posting!

Anonymous said...

Tried the Chocolate Malt - it's good! Nothing compares to proper fresh frozen custard, but it's nice to have something in the general vein on the market, what with B&J having killed off the egg yolk heavy Crème Brulee and the so very long gone Godiva never having made it back.. My SE MI Target had all 6.

Isaac W. said...

Sometimes they do test run at some markets to gauge demand. We also have a store around us thats called grocery outlet and they also use that for test data.

Anonymous said...

Have tried the peanut butter pie flavor, and it is WONDERFUL!!!!

Marti Stutzman said...

I just bought the Salted Caramel Pretzel and it is DELICIOUS! So good! I was literally saying Yummmmm with every bite. It is hidden in the back of my freezer so the kids don't find it!

Anonymous said...

Peanut Butter Pie is great!!!

Anonymous said...

Earlier this evening I tried both the Vanilla and Choc Malt flavors. My wife had brought home a $2 off coupon, and Stop & Shop had quarts on sale @3.49, so I wound up getting 2 QT for less than the usual price of one.

The vanilla was smooth and mild. Not an overwhelming blast of vanilla but smooth, creamy, and delicious. The choc malt was perhaps a bit understated—I like a more pronounced malt flavor—but succeeded nonetheless in its own mild way. This is not dessert for diets and I limited my consumption somehow to a quarter-cup (I measured) of each flavor. Would not surprise me if this isn't my last experience with Edy's Frozen Custard!

Anonymous said...

If you tasted the custard ice cream on the east coast, you will be sadly disappointment. I was. I hoped for that slick, smooth, sliding, custard feel in my mouth...and the rich taste. For me it was just another kind of vanilla.

Anonymous said...

Just called Dreyer's and requested a check for my money back. From the ad campaign in "Sunset" magazine I expected a "County Fair" bounty of flavor from my quart of Chocolate Malt I bought for a whopping $5.89. Instead I got a tasteless substance that had no chocolate (or malt) flavor at all. I told the rep on the phone that a "FudgIcle" had 10 times the flavor (that goes for even Yoo-Hoo!) for a lot lot less! Don't waste your money on this $12 a gallon rip-off!

Anonymous said...

Where's the vanilla? It is not listed in the ingredients (we know now what "natural flavors" means, yuck!). Why don't they just use real vanilla??? Very little vanilla flavor in the "Classic Vanilla". Not worth the money at all. I won't be buying it again. They need to get new tasters (chemists?).

Anonymous said...

For anyone who has had "real custard" these Edy's are going to really disappoint you.

Edy's has in NO WAY come close to what real custard should taste and feel like in your mouth. In fact, I'm quite sure you can't legally call these custards, custards at all due to the ingredients used in them.

Dan Huguely said...

I LOVE the old fashioned vanilla custard. They used to have it at Kroger in Dayton; Ohio but now I can't find it!!! :-).